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Tim Tebow, the New York Jets back-up quarterback, has moved one step closer to trademarking his signature move of “Tebowing.” On October 9, the trademark was published for opposition, meaning that anyone who wants to oppose the registration has 30 days to file a substantiated claim. If no one does, then Tim Tebow will officially own “Tebowing.”
The phrase and act of “Tebowing” became popular earlier this year when Tebow, after leading the Denver Broncos to a series of comeback wins, was photographed bowing in prayer in the end zone on one knee, helmet to clenched fist.
Quickly after Kleinstein’s application was rejected, an organization owned by Tim Tebow (XV Enterprises LLC) filed an application to claim the trademark. However, Tebow claims that he does not want to use the trademark for commercial purposes but wants “to just control how it’s used, make sure it’s used the right way.” Yet, if he does not use the trademark for commercial purposes, then he may lose his rights to it.
Furthermore, if Tim Tebow does enforce his trademark rights, this act could set an interesting precedent in terms of religious expression. While the government cannot tell us how to worship, Tim Tebow can. If Tebow can trademark this religious pose, can the Catholic Church trademark the making of the sign of the cross? Could Muslims trademark the act of bowing towards Mecca?
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