- Journal Archives
- Volume 19
- Volume 18
- Volume 17
- Volume 16
- Volume 15
- Volume 14
- Volume 13
- Volume 12
- Volume 11
- Volume 10
- Volume 9
- Volume 8
- Volume 7
- Volume 6
- Volume 5
- Volume 4
- Volume 3
- Volume 2
- Volume 1
Have you ever signed into your Gmail account and noticed an advertisement in your sidebar that seems all-too-relevant to you? You may wonder: how does Google know me so well?
Well, much of that specialized treatment stems from Google’s scanning technology, which allows Google to scan your Gmail messages for keywords and concepts to identify your interests and create a user profile, which allows targeted advertisements to match those interests.
It is too early to tell what this will mean for Google (and other free email providers like Yahoo and Microsoft), but Judge Koh’s green light is an initial victory for online privacy advocates. Time will tell whether this case moves to trial or is heard by the Ninth Circuit via an interlocutory appeal.
If Google is forced to stop using its email-scanning system, will you miss the individualized ads that appear next to your inbox? Or, will you be happy to know your emails are safe from prying eyes?
Recent Blog Posts
- EPA Issues 2017 Renewable Fuel Targets Amid RINs Market’s Uncertain Future
- Cell Phone Firmware Avoids Anti-virus Scans, Sends Private Data to China
- The Consumer Review Fairness Act: Protecting Consumers Who Post Negative Reviews On The Internet
- Google Fiber Nashville Litigation
- Brexit and the Future of UK Sports
- The U.S. is Losing the Economic Drone War
Tagsadvertising antitrust Apple books career celebrities contracts copyright copyright infringement courts creative content criminal law entertainment Facebook FCC film/television financial First Amendment games Google government intellectual property internet JETLaw journalism lawsuits legislation media medicine Monday Morning JETLawg music NFL patents privacy progress publicity rights radio social networking sports Supreme Court of the United States (SCOTUS) technology telecommunications trademarks Twitter U.S. Constitution