Currently viewing the tag: "renewal"
The thirty-year marriage of Budweiser and Major League Baseball (MLB) turned sour late last week when Anheuser-Busch (A-B) filed suit against the league. A-B alleges that the league’s licensing arm, MLB Properties, reneged on an agreed sponsorship renewal for the upcoming season. The brewer, whose sponsorship rights were set to expire later [...]
Continue Reading →
