Most of us use our cell phones daily without ever thinking that someone may be tracking where and how often we use them. A federal court of appeals, however, ruled on Thursday that the Fourth Amendment does not require government officials to have probable cause before requesting records detailing when and where [...]
Continue Reading →Recently, professors from the University of California, Berkeley and the University of Pennsylvania introduced a new survey evaluating consumers’ feelings regarding online tracking. As it turns out, almost two-thirds of those polled oppose online tracking by advertisers. Specifically the survey polled over 1,000 adult Internet users [...]
Continue Reading →Google has recently launched Google Flu Trends, a web tool that tracks the number and location of Americans typing phrases such as “flu symptoms” into Google’s search engine in order to potentially detect regional flu breakouts a week to ten days before they are reported by the Continue Reading →
Does anyone actually enjoy those pesky pop-up ads that swarm across the Internet? What if companies could specifically target individual consumers based on their tastes and preferences? That way, every pop-up advertisement would be tailored to an individual’s interest. This proposition begs the question, “How would companies manage to do such a [...]
Continue Reading →For those who only drive fifteen minutes a day and wish they could pay a lower auto insurance rate, Progressive Casualty Insurance Company may have come up with a solution. Progressive’s MyRate plan, which is now available in seven states, utilizes technology to pro-rate an individual by his or her driving habits. Unfortunately, [...]
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