Currently viewing the tag: "advertising"

Faux Hershey Settles

On October 23, 2014 By Chastity Bobo

Hershey Company has settled the trademark infringement lawsuit it filed in June against TinctureBelle, LLC and TinctureBelle Marijuanka LLC, Colorado based marijuana-candy companies. Hershey claimed consumers would be confused by the similarities between marijuana-infused chocolate products and popular Hershey favorites. Other included claims were: trademark dilution, false designation of origin, unfair competition, and passing off.

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Alibaba: King of Retail?

On September 30, 2014 By Mike Sellner

Alibaba, the Asia-based online marketplace similar to the American site Amazon.com, went public on Friday, September 19, 2014.  The initial public offering raised over $21 million on the first day of sales.  As of Wednesday, September 25, the offering reached over $25 million raised, making it the largest IPO of all time, beating [...]

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Facebook Inc. will soon start using information gathered from third-party websites and mobile applications for more targeted advertising.  In a statement released June 12, the company said that it is “making ads better” by showing its 1.28 billion monthly users “ads that are more relevant to their interests.”

“Today, we learn about your [...]

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#McConnelling, not Coordinating

On April 2, 2014 By Jeffrey W. Sheehan

#McConnelling is here to stay. Senate Minority Leader, Mitch McConnell is cool with it. No word on how Mary Kate and Ashley feel about “Uncle Mitchy.” The meme took root when Jon Stewart called attention to a video put out by Mitch McConnell for Senate. Stewart turned McConnell’s B-roll footage to his [...]

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If you are anything like me, bargains are always a welcome sight.  One of the most popular venues for bargain shoppers nationwide are the slew of outlet malls that have popped up in suburban areas and near popular vacation locales.  Outlet stores advertise extensively that they offer upwards of 75 percent off [...]

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Mike Seay is used to junk mail and received solicitations from OfficeMax for years. But the discount offering Seay received in late January stood out.  It was addressed to “Mike Seay, Daughter Killed in Car Crash.” Seay’s daughter Ashley had, in fact, died in a car accident in February 2013. And OfficeMax knew.

Seay mentioned [...]

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Monday Morning JETLawg

On November 18, 2013 By Bradlee Edmondson

German newspaper Der Spiegel reports that British intelligence hacked into a Belgian telecoms firm using fake LinkedIn and other web pages. [H/T SANS] Wikileaks apparently publishes a leaked document detailing the intellectual property section of the Trans-Pacific Partnership, a trade agreement the US Trade Representative is negotiating in secret.[H/T Google News] Twitter now Continue Reading

The “Right to be Forgotten”

On October 21, 2013 By John Craven

California Senate Bill 568 (the “Bill”), adopted on September 23, 2013, establishes expansive privacy rights for minors in the digital world. The Bill is divided [PDF] into two main parts. The first part prohibits certain products and services from directing advertising toward minors, who are defined as natural persons under the age of 18. [...]

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EU E-Cig Regulations Go Up in… Vapor?

On October 11, 2013 By Jacob Marshall

This week, the EU Parliament chose to tighten regulations on cigarettes. Not only did it approve a plan to require “scare” warnings on 65% of tobacco packages, but it also banned flavored cigarettes, including menthol (though the ban does not take effect until 2022). However, Parliament chose not to regulate E-cigarettes as a medicine, [...]

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Yelp Cracks Down on Fake Reviewers

On October 7, 2013 By Dahni Barav

Many consumers put a lot of faith in online user reviews when choosing where to buy goods or services. Websites host reviews for nearly everything, from restaurants to prisons. But the popularity of these sites has also created a booming market for fake positive reviews, which has undermined the credibility of review platforms. While [...]

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