Currently viewing the tag: "advertising"

We have all experienced targeted advertising, whether it’s Amazon ads for that new toaster you need or airline ads for flights to that vacation spot you have been eyeing. Companies advertise this way by collecting data about our shopping habits and suggesting products similar to what we have bought before. However, all of this is […]

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If a social media influencer gets paid to post an advertisement but doesn’t disclose it, is it really an advertisement?

The Federal Trade Commission would answer this question unequivocally yes.

In April of this year, the FTC sent out more than 90 letters to social media influencers in response to their Instagram posts that […]

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As more people turn to online and mobile sources for news and entertainment, the advertising industry has followed. Instead of focusing on traditional advertising methods, many brands now engage in “influencer” marketing campaigns. Paying celebrities to endorse your products on their social media pages is not a new practice, but now typical celebrities are not […]

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Can You Copyright Apparel?

On October 27, 2015 By

On August 19th, 2015, an en banc panel on the Sixth Circuit ruled that cheerleading uniforms are eligible for copyright protection. This decision prompted the losing party, Star Athletica, to request that the panel overturn the decision, citing “immense practical implications” for the apparel industry. The split Sixth Circuit panel found that stripes, chevrons and […]

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Faux Hershey Settles

On October 23, 2014 By

Hershey Company has settled the trademark infringement lawsuit it filed in June against TinctureBelle, LLC and TinctureBelle Marijuanka LLC, Colorado based marijuana-candy companies. Hershey claimed consumers would be confused by the similarities between marijuana-infused chocolate products and popular Hershey favorites. Other included claims were: trademark dilution, false designation of origin, unfair competition, and passing off.

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Alibaba: King of Retail?

On September 30, 2014 By

Alibaba, the Asia-based online marketplace similar to the American site Amazon.com, went public on Friday, September 19, 2014.  The initial public offering raised over $21 million on the first day of sales.  As of Wednesday, September 25, the offering reached over $25 million raised, making it the largest IPO of all time, beating […]

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Facebook Inc. will soon start using information gathered from third-party websites and mobile applications for more targeted advertising.  In a statement released June 12, the company said that it is “making ads better” by showing its 1.28 billion monthly users “ads that are more relevant to their interests.”

“Today, we learn about your […]

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#McConnelling, not Coordinating

On April 2, 2014 By

#McConnelling is here to stay. Senate Minority Leader, Mitch McConnell is cool with it. No word on how Mary Kate and Ashley feel about “Uncle Mitchy.” The meme took root when Jon Stewart called attention to a video put out by Mitch McConnell for Senate. Stewart turned McConnell’s B-roll footage to his […]

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If you are anything like me, bargains are always a welcome sight.  One of the most popular venues for bargain shoppers nationwide are the slew of outlet malls that have popped up in suburban areas and near popular vacation locales.  Outlet stores advertise extensively that they offer upwards of 75 percent off […]

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Mike Seay is used to junk mail and received solicitations from OfficeMax for years. But the discount offering Seay received in late January stood out.  It was addressed to “Mike Seay, Daughter Killed in Car Crash.” Seay’s daughter Ashley had, in fact, died in a car accident in February 2013. And OfficeMax knew.

Seay mentioned […]

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