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Nike to Lombardi: We Want Our Money Back

On March 31, 2010 By Mark Donnell

The folks at Nike were hoping for a motivational speech. Or at least an audio recording of one. But after shelling out $150,000, all they got were words on a page, the text of one of Vince Lombardi’s famed speeches.

Nike was planning to use the audio recording in a new advertising campaign. But without [...]

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