Currently viewing the tag: "Coors Light"

Anheuser-Busch Shows MLB Its Bitter Beer Face

On November 16, 2010 By Henson Millsap

The thirty-year marriage of Budweiser and Major League Baseball (MLB) turned sour late last week when Anheuser-Busch (A-B) filed suit against the league. A-B alleges that the league’s licensing arm, MLB Properties, reneged on an agreed sponsorship renewal for the upcoming season. The brewer, whose sponsorship rights were set to expire later this [...]

Continue Reading