Currently viewing the tag: "guidelines"

FTC Requiring Bloggers to Reveal Perks

On October 19, 2009 By Megan Bibb

The Federal Trade Commission (FTC) plans to punish bloggers who fail to disclose to readers their relationship with advertisers. The FTC has issued 81 pages of guidelines meant to inspire fair and transparent product reviews online. Bloggers who choose to ignore the new guidelines could face a range of penalties from a strongly-worded [...]

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