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Electronic Arts’ Preemptive Strike

On March 2, 2012 By Andrew Farrell

Electronic Arts, Inc. (“EA”), the premier video game developer and publisher, is going on the offensive.  Its latest hit, Call of Duty: Modern Warfare 3, was a phenomenal success, selling 8 million copies in the first month of its release.  EA wants to enjoy the hefty profits being produced and make sure that [...]

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