Currently viewing the tag: "tracking"

Facebook Inc. will soon start using information gathered from third-party websites and mobile applications for more targeted advertising.  In a statement released June 12, the company said that it is “making ads better” by showing its 1.28 billion monthly users “ads that are more relevant to their interests.”

“Today, we learn about your […]

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Can You Track Me Now?

On September 9, 2010 By

Most of us use our cell phones daily without ever thinking that someone may be tracking where and how often we use them. A federal court of appeals, however, ruled on Thursday that the Fourth Amendment does not require government officials to have probable cause before requesting records detailing when and where a […]

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Waging War: Online Tracking vs. Right of Privacy

On October 12, 2009 By

Recently, professors from the University of California, Berkeley and the University of Pennsylvania introduced a new survey evaluating consumers’ feelings regarding online tracking. As it turns out, almost two-thirds of those polled oppose online tracking by advertisers. Specifically the survey polled over 1,000 adult Internet users in the context […]

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Your Google Search May Mean More Than You Think

On November 14, 2008 By

Google has recently launched Google Flu Trends, a web tool that tracks the number and location of Americans typing phrases such as “flu symptoms” into Google’s search engine in order to potentially detect regional flu breakouts a week to ten days before they are reported by the Centers for Disease […]

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Online Behavioral Advertising: Privacy Issue for ISPs?

On September 22, 2008 By

Does anyone actually enjoy those pesky pop-up ads that swarm across the Internet? What if companies could specifically target individual consumers based on their tastes and preferences? That way, every pop-up advertisement would be tailored to an individual’s interest. This proposition begs the question, “How would companies manage to do such a thing?”


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Trading Privacy in Exchange for Lower Insurance Rates?

On September 19, 2008 By

For those who only drive fifteen minutes a day and wish they could pay a lower auto insurance rate, Progressive Casualty Insurance Company may have come up with a solution. Progressive’s MyRate plan, which is now available in seven states, utilizes technology to pro-rate an individual by his or her driving habits. Unfortunately, those […]

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