Currently viewing the tag: "trademark registration"

When it comes to marketing, branding is important. A clever brand name can become ubiquitous and help a company soar to popularity. The drawback is that such brands are at risk of being genericized. When this happens, what was once a brand name is now a generic term used as a [...]

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King.com Begins Saga of Crushing “Candy”

On January 30, 2014 By J.P. Urban

As our blog’s fearless leader, Brad Edmondson, pointed out in this week’s Monday Morning JETLawg [you're too kind! --ed.], King.com, the developers of such viral games as Candy Crush Saga, applied for a trademark for “Candy” in relation to a wide variety of goods and services. The game developer applied [...]

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