Currently viewing the tag: "trademark registration"

The ALS Association has put a damper on the wildly successful “Ice Bucket Challenge” fundraiser after filing applications with the US Patent and Trademark Office in an attempt to trademark the contest’s title.  Given that the viral campaign began well before the ALSA became involved, public response to the trademark [...]

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When it comes to marketing, branding is important. A clever brand name can become ubiquitous and help a company soar to popularity. The drawback is that such brands are at risk of being genericized. When this happens, what was once a brand name is now a generic term used as a [...]

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King.com Begins Saga of Crushing “Candy”

On January 30, 2014 By J.P. Urban

As our blog’s fearless leader, Brad Edmondson, pointed out in this week’s Monday Morning JETLawg [you're too kind! --ed.], King.com, the developers of such viral games as Candy Crush Saga, applied for a trademark for “Candy” in relation to a wide variety of goods and services. The game developer applied [...]

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