When it comes to marketing, branding is important. A clever brand name can become ubiquitous and help a company soar to popularity. The drawback is that such brands are at risk of being genericized. When this happens, what was once a brand name is now a generic term used as a [...]
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After a six-year battle, Tyler Perry finally won the rights to the trademark of “What Would Jesus Do” after filing a petition to cancel Kimberly Kearney’s registration of the trademark. In addition to giving Perry the rights he was seeking, the case has also served as a warning about the importance [...]
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This post continues our coverage of issues (including trademark battles and growing outrage) surrounding the name of the NFL team based in our nation’s capital. –JETLaw Blog Editors
For the second time since 1999, the Trademark Trial and Appeal Board cancelled the “Redskins” trademark, previously owned by [...]
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Recently, efforts have been growing to urge the Washington Redskins to change their name due to the offensive connotations it carries toward Native Americans. We have covered the issue extensively, from trademark battles to growing outrage. President Obama, lawmakers, civil rights groups, and tribal organizations have expressed their endorsement of a name change. [...]
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CrossFit is one of the latest fitness crazes sweeping the nation. Developed by coach Greg Glassman, the program takes a functional, communal approach to getting fit. CrossFit essentially pools together many different sports and identifies the underlying physical skills needed to perform those tasks.
The result? Groups [...]
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Four years after audiences left the theater with damp handkerchiefs and thoughts of their favorite childhood toys, Disney is embroiled in a legal battle over the rights to the huggable villain who was set on thwarting Woody and Buzz’s return to their best friend Andy in Toy Story 3. New Jersey’s Diece-Lisa Industries (DLI), which holds [...]
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Last month, the U.S. Patent and Trademark Office fired a shot across the bow of Dan Snyder, owner of the Washington Redskins football club. Over the past 20 years, numerous parties have tried to persuade the NFL franchise to change its team name, arguing that the term “redskin” is racist and offensive [...]
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Not everything is coming up roses for Twentieth Century Fox these days. In fact, the television studio may be singing the blues now that a UK high court judge has ruled that the studio’s Golden Globe, Emmy and Grammy award-winning television show Glee has been infringing the trademark rights of a UK businessman.
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Judging by the amount of media attention directed at Dumb Starbucks over the past few says, it is clear that comedian Nathan Fielder accomplished his main goal–getting noticed. No matter that the store was closed by the Los Angeles County Health Department on Monday, February 10. Fielder hosts a Comedy Central show called “Nathan for [...]
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As our blog’s fearless leader, Brad Edmondson, pointed out in this week’s Monday Morning JETLawg [you're too kind! --ed.], King.com, the developers of such viral games as Candy Crush Saga, applied for a trademark for “Candy” in relation to a wide variety of goods and services. The game developer applied [...]
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